My Process


Plan & Strategy

Develop a thorough understanding of the project, audience, and objectives to formulate a strategy.


Research & Explore

User research on the product, usability, and messaging. Brainstorm and sketch.


Design & Iterate

Craft a purposeful design to reflect the objectives and indicate the direction for the entire project.


Prototype & Validate

Review, refine, test and prepare final product for release.


Launch & Learn

Launch and continue to evolve the product over time.