Plan & Strategy
Develop a thorough understanding of the project, audience, and objectives to formulate a strategy.
Research & Explore
User research on the product, usability, and messaging. Brainstorm and sketch.
Design & Iterate
Craft a purposeful design to reflect the objectives and indicate the direction for the entire project.
Prototype & Validate
Review, refine, test and prepare final product for release.
Launch & Learn
Launch and continue to evolve the product over time.